Video marketing is a great way to get your brand in front of more customers and prospects. Videos are easy to share, fun to watch, and they show off your personality and your company’s culture. But where do you start? In this post we’ll explore some video marketing ideas that will help you create engaging videos that get people excited about your brand.

Use Video to Introduce Your Brand

Video is a great way to introduce your brand and build trust in your company. You can use video to tell a story about your brand, or even highlight its culture.

For example, if you’re a marketing agency looking for an effective way to introduce yourself and help prospects understand what makes you different from other agencies out there, one option might be to create a series of videos that highlight some of the work you’ve produced for clients. Using this method will also help potential customers see that they have something in common with other organisations who have worked with you before (i.e., they share similar challenges).

Cover an Industry Event

Industry event

If you’re in a field that hosts events and gatherings, consider covering one for your videos. Your audience will love the insider access, and you can use it to show off your own brand and products. If you’re already doing this, great! Just make sure that any event-related content is aligned with the rest of your marketing strategy so it doesn’t feel like an afterthought.

Create a Product Demonstration

Creating a product demonstration video is one of the best ways to show how your product works and what it can do. While a visual effect might be enough to get potential customers interested in trying out your product, showing them how it actually works is an excellent way of convincing them that they need to give it a shot.

In order to create a successful product demonstration, you’ll need to:

  • Explain what makes your product unique and better than its competitors or previous iterations (if applicable). This can be done through comparison with other products or by explaining why you’ve made certain changes from earlier versions of the product.
  • Show how easy it is for someone else—who has no prior knowledge or training—to use this new version of the device or service effectively and successfully accomplish whatever task they’re trying out at home/work/etcetera without difficulty.
  • Explain what kind of benefits users will receive from using this new version compared with older versions (if applicable) along with any other relevant information like pricing details on any extra features included within each package option available so potential customers know exactly what they’re getting before making their decision about whether or not they want one too!

Create an Explainer Video

Explainer videos are a great way to explain your business. They can be used to introduce your product or service, or even as part of your sales funnel. The important thing is that they are short and explain the concept in a clear way.

Explainer videos can come in any format (animation, live-action, whiteboard).

Create a Video Tutorial

If you have a product or service that could benefit from step-by-step instructions, consider creating a video tutorial. In this type of video, you walk viewers through the process of using your product by demonstrating it yourself. You can also teach them how to use your product by explaining what each step is and why it’s important.

For example, if you’re selling an online course on how to create iPhone apps with Swift 4, then consider creating a short instructional video that shows students how to set up their development environment before they start coding.

Interview Influencers

influencer at work

Interviewing influencers is a great way to get your name out there. It’s one of the top digital marketing trends at the moment. You can interview them about topics you’re interested in, or their expertise and experience.

This is a great way to promote your brand and offer value for viewers, but also make sure you ask them if they would be willing to mention you on social media or share the video with their followers. If they say yes, then it’s worth asking them for more of their time by creating another video together. It’s important that both sides get something out of the deal so that everyone feels like they’ve won.

Present a Case Study

A case study is a great way to show your company’s value. It presents a problem, then the solution you provided. This can be used as an effective way to demonstrate your product or service, and how it can help people in their daily lives.

The best part about this strategy is that it shows how helpful your small business is to others, which can attract potential customers looking for someone who can solve their problems.

The most important thing about creating a case study video is making sure it has a clear purpose—you should focus on one specific area of expertise that you’re proud of at all times. Make sure to focus on specific details of the issue that was being experienced by the customer before they contacted you (if possible). By showing this information upfront, viewers will be able to see whether or not they have similar problems themselves — which could mean more leads if they do!

Create Videos That Tell Stories

A great way to engage customers is by telling a story.

You can use video to tell the stories of your brand, product or service, and your customers.

Use this technique to show how you can help your customers. You can also use it in reverse: show how your customer has been helped by the product or service.

Make a Video About Your Company Culture

What is company culture? It’s your company’s personality and everything that goes along with it. It’s the things that make you unique, from who you are as a business to how you treat your customers.

Your culture can be captured through the way people interact with one another at work and what they say about your company outside of work. This includes things like clothing choices, office decor, general mood of employees, music playing in the background, etc.

Why is it important to show your culture? Showing off your culture is essential because it gives prospects an opportunity to see what type of environment they would be working in if they decide to apply for a position at your company or become a client of yours.

It also helps attract talent internally or externally when looking for new hires who fit into those values or are interested in becoming part of them. However, it might be best to partner up with a video production company for videos of this nature as this type of video storytelling requires experience and expertise. 


So there you have it! Video marketing is a great way to engage with your customers, build trust and loyalty and reach more people than ever before. If you’re still not sure what kind of videos would be best for your company, take some time to consider what type of content resonates most with your audience.

Then explore the different types of video marketing options available today. Your best bet is probably going to be using video production companies that specialise in creating high-quality content that will build trust between you as an organisation and potential customers who want a more personal relationship with their favourite brands!